Audience Research summation

The audience research I carried out help me tailor a music video to my target consumer audience, a mid to upmarket, 16-25 demographic. In terms of my first product (the music video) I have concluded that perfectly fitting my shots with the tempo and matching the general feel of the song, will be much more impactful than a complex narrative or fancy visuals. However, this does not mean that I will not nor should not use these aspects as they can add more to the experience of music video and entice revisiting of the product. Within my second product (the companion website) I have a deeper understanding of the importance of digital convergence and cross platform marketing, with most teenagers using social media and are more likely to get news about their favourite artists through their social media accounts rather than their websites. From what I have learnt, a clear and interesting brand image will be crucial to the success of the second product (on a consumer basis).