In order to meet the brief set by OCR, my product will have to abide by the conventions as if the artist of my music video, is produced by the Warner Music Group (WMG). WMG is an american transnational company, third of the big three within the music industry, trailing Universal Music Group and Sony Music Entertainment.
WMG describes themselves as a record label and entertainment conglomerate, meaning that the company is involved with both the managing of their artists and their music, but also the production of the music videos, merchandising and advertising. For my product, therefore I will have to create not only the music video but advertisement for it and merchandising for the band.
When researching I found a report by WMG from 2007. It is clearly outdated at points but some points, especially the points I highlighted, are still useful to attain knowledge of the company's perspective on themselves, in order to produce a more authentic end product.
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| 2007 Strategic Report by Warner Music Group. |
WMG has a repertoire of over 38000 artists across all genres, from country to metal music. Therefore I feel like my choice of artist would effectively fit into the context of WMG and in particular ADA a conglomerate label, which promotes both musical artists and those of whom work within other mediums. This is because ADA is made up of a vast amount of small independent labels. In particular Sub Pop Records would be the best fit for my artist, being the label who managed bands such as Mud Honey and more famously Nirvana. This fits with the more artsy, moody, 90's inspired narrative of my music video, the song and the artist themself, allowing for a more believable product abiding by the conventions of the industry.
The final thing I noticed is that WMG music video all are stamped with their logo at the bottom of the video thumbnail, therefore I intend to do the same.
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