Generic Research Summation

For generic research, I looked into the codes and conventions of music videos and how they would apply to my media products. Starting with the music video, there is a focus on the performance aspect of the video and utilises a larger and more creative plethora of shot types than many films or TV shows. This is paired with a meaning or message within the video, that may be independent of the song itself. This message or meaning is influence not just by the modern zeitgeist, but also industrial and historical contexts. However, usually the song is reflected within the images of the music video as described in Andrew Goodwin's: music video theory and the performance aspect could easily bolster this by being shown with a lot of closeup shots. The pace of the song matches the video and a clear aesthetic is brutally important; in terms of website, the key thing I learnt from my research is a clear house style, usually lifted from the most recent cover art for an album or single. This will result in the same typeface and colour palette and will be utilised across a multi-media network to create the idea of digital convergence. The website is used more for self promotion than anything else and I will be sure to include aspects such as a merchandising store and upcoming gigs throughout my website, in order to create a more authentic music video website.